10 Creative Real Estate Ad Ideas and Examples
Advertising in any industry should continuously evolve alongside consumer demand, and this is especially true for real estate businesses. Whether it takes the form of digital marketing, social media ads, or traditional billboards, the right advertising strategy is key to reaching potential buyers.
A 2021 study by the National Association of Realtors found that 41 percent of homebuyers began their search with properties they found online. The property buying process is shifting at a rapid pace, and with it, so should the ways we advertise.
Impactful real estate ads can engage the right potential buyers and capture their vision for a future property or home. With the right strategy, ads can help your business stand out in a crowded market and move more qualified leads to act.
In this article, we’ll look at several examples of ads real estate developers are creating today to attract buyers and investors.
What Makes a Real Estate Ad Effective?
Essential qualities that make property ads successful include eye-catching design, innovative ideas, and high-quality copywriting. Many campaigns make creative use of Instagram stories, Facebook ads, and other platforms to showcase their real estate projects. Let’s look at some examples of innovative advertising ideas in newer and more traditional channels.
Social Media Ads for Real Estate
Image courtesy of Paradero Hotels, Mexico.
It’s no surprise that one of the more popular formats today is social media ads for real estate. On Instagram, real estate ad campaigns use creative visuals and stories to pique the curiosity of users scrolling their feeds. Here are some examples of effective ways you can use social media to showcase your real estate project.
1. Use Visual Stories to Boost Brand Awareness
Instagram real estate marketing is an excellent avenue for attracting buyers with images of your property. You can leverage the app’s focus on beautiful aesthetics to highlight visual details that set your project apart.
This sponsored ad by Home.Yeah does this well by offering a bird’s eye view of the entire rental property. The image highlights unique features, including rooftop pools, lounge areas, and lush greenery on each floor.
By using this approach, the company allows its project to speak for itself, without any text to detract from the impressive imagery. It serves as an introduction to boost brand awareness and engage curious prospects. A subtle CTA at the bottom invites interested users to learn more about the development without being overly promotional.
2. Share Stories that Serve as a Strong Call to Action
An ad by Selva Azul residences in Mexico demonstrates the power of Instagram for inspiring prospects to take action. This ad applies turquoise and white colors to match the residence’s swimming pool and establish strong visual branding. It uses minimal keywords to guide the eye through the ad copy to the call to action (CTA) button below.
The CTA invites the prospect to request a quote. This action will collect their email address to send them future newsletters and promotions.
The audience sees starting prices upfront, so they’ll likely only click if they have the budget and interest to pursue the property further. These details work to separate serious investors from other users and bring leads further through the sales funnel.
3. Find New Ways to Highlight Your USP
Social media makes it easier to target specific demographics and ensure your ads are relevant to your target customer. This ad by Tus Propiedades Real Estate shows a property in Tulum, Mexico, but lists prices in USD. This indicates the company is likely focusing on Americans as its target audience.
The company uses a 1:1 square image to showcase unique features of the property. This image shows an external terrace and private jacuzzi, and a view of the main bedroom. This ad design leaves room for the text below to briefly describe the property and invite readers to learn more.
4. Generate Buzz with Your Brand Assets
Before you have photos of your real estate development, you can still use Instagram to stir interest in your property. Take this sponsored ad by Terreo Studio for La Calera in Tulum, Mexico. They’ve used the ad as an opportunity to showcase their logo and engage the audience with news of their upcoming launch.
It’s a simple design that encourages prospects to learn more through a CTA button that leads to the project’s Instagram page. This is a way to gain followers in the beginning phases while building anticipation among potential investors.
5. Create Facebook Ads with Excellent Ad Copy
Facebook is another ideal channel for real estate social media marketing. Audiences on the platform expect images and text, so it’s a great place to use the power of persuasive ad copy.
Sotheby's International Realty uses Facebook ads as an opportunity to convey its brand identity in words. The company sells some of the most exclusive properties in the world, and they speak to an audience with equally discerning tastes.
Their CTA invites readers to find a rare gem of their own without coming off as too promotional. Images in the ad include a mansion they are selling and a happy family to evoke the feeling a buyer would get stepping into their new luxury home. The ad copy and images work to stir emotions and help prospects envision themselves living a new life in these high-end properties.
6. Use Colors and Emotional Language to Grab Attention
Facebook has an infinite scroll, so it’s important to have bold images and headlines to stop your prospect on the page. The more you can stand out with unique colors, striking imagery, and emotion-evoking copy, the more likely you are to grab your target customer’s attention.
The Corcoran Group’s Facebook ads demonstrate the power of this approach to online advertising. They use bright colors that stand out on the page and strong headers that speak directly to the challenges their customers face.
The headlines in these ads are structured with a customer pain point followed by the promise of a solution. The real estate group leverages their knowledge of their audience to address the difficulties they face as homebuyers. The ad’s caption further supports the headline and builds trust by highlighting the company’s five decades of experience in New York real estate.
Online Advertising for Real Estate
Social platforms aren’t the only places real estate developers are targeting their audience online. Many other platforms offer effective ways to connect with your target customer, including Google ads and real estate sites like Zillow. Here are a few examples of how businesses use these platforms in creative and impactful ways.
7. Take Advantage of the Many Benefits of Google Ads
As the world’s most popular search engine, ad space on Google is highly valuable. Using paid ads with ad extensions, strong ad copy, and eye-catching visuals can help you make the most of your ad spend on the platform.
Google ad extensions allow you to include additional information about your real estate development, like the address, phone number, and website. Ad extensions can also help you highlight unique features of your property, like a swimming pool, gym, or nearby attractions and experiences.
Incorporating SEO is another important way to stand out on the search results page. Including keywords in ad text will help your ad appear higher in your prospects' search results, and using persuasive language can help convince them to click through to your website. Plus, you can use local SEO to target customers in your area to get the right eyes on your property.
8. Try Ads Through Platforms like Zillow
You may also want to take advantage of ad space available on other popular platforms like Zillow. These ad types can be highly effective for real estate campaigns, as they allow you to target specific locations and reach a larger audience.
Zillow has around 36 million unique monthly visitors, making it an ideal spot for selling properties and homes. The site has tools for ad creation and location targeting to help you successfully connect with your ideal customers.
Billboard Ads
While billboards are a more traditional form of ads for real estate, they’re still an excellent channel for out-of-home advertising today. By combining strategic placement with stand-out visuals and copy, you can use billboards to reach a much wider audience in your geographical area. Here are some unique ways real estate businesses are leveraging this timeless approach to attract today’s consumers.
9. Place Billboards Strategically
Strategic placement of your billboard can make a significant difference in the effectiveness of your property ad. Parc Forêt at Montreux in Nevada shows how clever placement paired with strong visuals and copy can make for an impactful ad campaign.
This billboard is separated into two sections, one with a gorgeous image of a property and the other inviting passers-by to take a tour of a new luxury home community. It includes brand colors and icons to establish brand identity and create a memorable visual for prospective buyers.
The ad includes the distance from the billboard’s location to the community, highlighting the convenience of stopping in for a tour. Interested prospects can easily stop by to assess the area or book a tour for a later date.
10. Use Creative Imagery to Drive Your Message Home
Another way to stand out through billboards is to design powerful visuals that stand out from other roadside ads. Sky Tower in Brazil has done this with a billboard ad that showcases the real estate development's immense height and bold architecture.
The design naturally draws attention to the building towering over the rest of the billboard. The ad showcases glimpses of beauty in the surrounding area without detracting from the building as the central focal point.
The ad generates interest for a future launch and shares a phone number without pushing the viewer to take action. The primary objective is to increase brand awareness while allowing interested investors to contact for further information.
We Can Help You with Real Estate Marketing
Now more than ever, there is plenty of space in real estate campaigns to innovate and engage prospective buyers in creative ways. When you incorporate new channels and approaches into your advertising strategy, there is a real opportunity to stand out, even in a crowded real estate market.
Our team at Proven Partners has spent decades helping real estate companies and developers create effective marketing strategies that drive maximum profitability. Visit our real estate advertising page to discover how we can help you build an impactful advertising plan to launch your project into the market.
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