REAL ESTATE & HOTEL POSITIONING SERVICES
Identifying the optimal positioning for your project to be truly differentiated from competitors while aligned with demand.
Finding the right Note
Clearly positioned projects know exactly the type of client they target, catering to them in an outstanding way. They know their clients’ needs, concerns and wishes inside and out and address them more thoroughly than their competition.
Projects with unique positioning are distinctly different than their competitors, offering tangible advantages and benefits that meet and exceed your clients’ expectations. Those that truly stand out from the crowd achieve higher occupancies, premium prices, better client retention and more referral business.
Well-articulated positioning sets expectations accurately, allowing your team deliver on those promises throughout the guest experience.
If your project doesn’t consistently convey a very clear and compelling message to your target markets, you will get pushed aside. We can build you an executable plan of action to position your property for increased attention, awareness and conversion.
Building a successful Positioning Strategy
Real estate and resort projects need to stand out in a crowded, rapidly evolving hospitality landscape and resonate with a complex mix of highly informed consumers. We dig down into the core of your brand to understand who you are and why you exist.
We then build these fundamentals into everything from your interior design concepts and brand messaging through to your sales scripts and automated emails. This cohesion ensures your target market hears your brand messaging loud and clear.
Our Positioning Services Include:
Research & analysis of market, target group, competitors, best practice, trends
Brand assessment, feedback and recommendations
Outlet naming, branding and concept development
Project budget development and management
Project team curation and oversight
