REAL ESTATE & HOTEL DEVELOPMENT

Whether a new-build, renovation or asset acquisition, the importance of strategic planning in the hospitality industry cannot be overstated. Our real-world experience allows us to deliver value for you across each area of your project - from examining and improving the plans of your existing hotel brand to ensuring that you’re taking maximum advantage of the opportunities open to you.

While each project is different, our focuses traditionally include:

• Site assessment: hotel planning for location suitability, from aesthetic properties, local ownership and planning legislation, to local infrastructure, transport support, and availability of construction contractors and supplies.

• Full feasibility study: covering the local competitors within the hotel or resort market, establishing the net achievable room rates and occupancy rates.  Other key market data includes tourist arrivals and growth within market segmentations. These key figures allow us to build a hotel planning model of what the competition is offering and establish what direction the market is going in.

• Hotel & resort design: Taking the strategic market information into account, we advise in the key areas of resort design such as room sizes, overall room mix and key facilities and amenities which will drive room and resort revenue.

• Concept development & brand strategy: We create innovative and compelling concepts that are aesthetically pleasing, and drive awareness and loyalty, contributing to the profitability and long term sustainability of the business.