When building a hotel, investment in the construction is generally preceded by a feasibility study, the stated goal of which is to give the necessary stakeholders the data and analysis required to evaluate the project's financial viability.

The resort planning and development process is as intensive and exciting as it is complex, requiring a wide variety of project professionals to come together across different stages of the project.

Developers can find major opportunities through progressive action, or remain unprepared for the imminent threats that lie just around the corner.

If you’re looking to improve your sustainability, then it’s time to look at some of the most rewarding sustainable hotel ideas - many of which you can implement with relative ease.

Hotels today are being designed to cater to their customer’s ever-changing needs through innovative technology, green spaces, personalised activities and more, creating a fully rounded and powerful guest experience.

In the post-COVID world, it’s more essential than ever to keep on top of new hotel technology trends, adapting your approach in order to stay on top of customer expectations.

In a world of deepening climate crisis, it makes sense for hoteliers to ask themselves if they can operate in a more sustainable manner.

Whether you’re assessing the viability of a hotel development project or looking to get a better grip on how to optimally position your project, a professional hotel feasibility study can be an excellent investment.

As consumers increasingly turn to Google and social media platforms to research purchasing decisions, digital marketing for real estate developers has moved from strength to strength.

Content marketing is where you can show your true character and personality, which is what can set you apart from your competition and leave a lasting memory in the mind of your target client.

Whether you’re looking to improve customer satisfaction or help out your overstretched team, digital innovations can offer cost-effective solutions that can be integrated quickly and seamlessly.

Although the concept of automation is strongly integrated within other industries, it is still relatively young in hospitality, and many hotels struggle to understand all the opportunities it can offer.

Luxury real estate marketing targets an exclusive set of high end customers. If you’re successful, the margins can be very attractive. But to execute effectively, you need to perfect many different real estate marketing components.

From the Swiss Alps to the beaches of Barbados, Kuala Lumpur to Central Park, branded residences have become synonymous with the ultra luxury, jet-set crowds. In fact, the number of branded schemes has grown by 198% in the last decade alone.

In today’s globalized, digitized world, every hotel can build their own unique brand presence and utilize it to set them apart, driving them towards more successful results.

It’s never been more important to plan for your upcoming marketing initiatives and focus on how you can differentiate your brand, offer unique experiences, and ultimately drive more direct bookings.

80% to 90% of upper-upscale and luxury hotel projects feature some form of a residential component, meaning an increasing number of mixed-use projects are being financed by real estate sales. 

Content marketing is a science and an art. But even if you haven’t been investing in it to date, that doesn’t mean you can’t start reaping some benefits moving forward.