Everything You Should Know About Real Estate Videography in 2024
Villa Mandra, Greece & image courtesy of K-Studio
If a picture is worth a thousand words, imagine the value of a quality video when showing off your real estate properties. In 2024, real estate agents, marketers, and developers are turning to high quality videography to boost the appeal of their listings and get more engagement from buyers and sellers. If youโre in the real estate industry and havenโt mastered videography yet, read on to get our industry-leading insights with luxury real estate marketing examples.
What is Real Estate Videography?
A simple definition of real estate videography is capturing dynamic views of properties in media such as virtual tours, aerial footage, video walkthroughs, and more. The main purpose of videography is to convey new dimensions of a property than simple descriptions or traditional photography can, making it easier to imagine oneself there. By using videos, real estate marketing materials come alive and attract more potential buyers.
Real Estate Videography Techniques
There are a variety of real estate videography tips and techniques to pay attention to. Here weโll break down the most common real estate video marketing ideas and provide examples of them in action.
Property Tours โ These videos are like a simulated house tour, where you can visit each room or area of the property and hear about its detailed features while you browse.
Example: Learn all about The Elser Hotel and Residences in Downtown Miami from this excellent video walkthrough.
Drone Footage โ A totally new perspective, these aerial shots are captured by remote drones flying overhead. The top-down view offers a wider picture of the whole property and its surroundings.
Example: This classic drone footage shot for Number1 Residences in Dublin shows off the prestigious external view.
Highlight Reels โ These are short clips of specific areas of the property, such as the master bathroom, home gym, or modern kitchen features.
Example: 130 William has feature-focused spotlights on key elements of the kitchen.
Time-Lapse Videos โ By capturing images over a long period of time and playing them back at speed, potential buyers appreciate the added perspective of seeing how the property came together over time or how it looks at different times of the day in a matter of seconds.
Example: Johari Beach Residences off the building progress over time in one video to demonstrate how each brick is laid with care.
Virtual Staging (AI) โ This digital view involves the use of AI to visualize the property with different furniture and layouts, allowing potential clients to easily view their ideal decorations for the properties on their minds.
Example: REimagine Home allows real estate professionals and potential buyers to explore virtual staging options.
Lifestyle Videos โ These videos are often showcases of individuals demonstrating what it would be like to live at the property. They may include testing out the amenities, taking walks around the neighborhood, or sharing testimonials about their favorite qualities of living there.
Example: This short video from Cipriani Residences captures what itโs like to live their luxury lifestyle.
Benefits of Professional Real Estate Videography
If youโre wondering, โIs real estate videography worth it?โ, take a look at its incredible benefits, including:
More Effective Marketing โ Statistics show that listings with video content receive 403% more inquiries than those without videos.
Better Property Presentation โ Videos can add new perspectives that showcase the best qualities of real estate in ways that photos cannot, making them competitively attractive to generate more leads.
Increases Transparency and Trust โ Seeing is believing, and the ability to share immersive experiences through video, whether a tour or a testimonial, increases trust among potential buyers.
Offers Emotional Connections โ The presentation of a video captures the atmosphere of the whole property, allowing viewers to more easily connect with the feeling of being there.
Heightens Perceived Value โ Professional videography is associated with high-end media, luxury brands, and big budgets, creating a psychological effect where high quality videography leads viewers to see more value in a given property.
Types of Real Estate Videos
Now that we can see the benefits of videography, letโs explore how to get into real estate videography through two of the most effective types of real estate videos, what considerations to make, and how to get the most out of them.
Gundari Resort, Greece & image courtesy of Block722
Property Tour Videos
This type of real estate video is all about capturing a detailed virtual walkthrough, with no stone left unturned, so any viewer can get a feel of the entire flow and layout of the property. Walking from room to room provides a sense of space, while slowing down to provide detailed insights raises the perceived value. Be sure to show off every nook and cranny, as well as interactions with the amenities, such as water faucets, lighting fixtures, and smart home settings.
For example, check out this all-access virtual walkthrough of Aria Reserve, which captures all of the elements of the perfect open house in one convenient video.
Aerial Footage and Drone Videography
Taking to the skies with a drone or other camera to capture aerial videography will add a new perspective with a few key advantages. For one, aerial views are great at showcasing the property in relation to its surrounding area, which is a must if your real estate is located in a particularly scenic location. Further, they can fully display large outdoor features such as rooftop decor, sweeping gardens, or private roads with birdโs eye views that depict their grandeur. When you use this technique, be sure to note best practices and local regulations for drone use so your videography projects are safe and compliant.
Key Elements of a Quality Real Estate Video
High-Quality Production
A high quality property needs high quality production to back it up, otherwise potential buyers might mistake it for a poor quality option. To exude excellence through your video quality, keep three keys in mind: Lighting, sound, and composition.
Ensure that everything is well-lit, without dark or distorting shadows. Test out all your microphones until the sound quality is clear and crisp. Balance your shots with intentional framing of key elements and a tendency towards symmetry for compelling composition.
By focusing on these three elements, you can capture your properties in a most flattering view.
Professional Equipment
When it comes to videography equipment, it is a good idea to use the latest cameras with advanced technologies, which not only capture video with the highest picture quality, but also include adaptive settings that make shooting a masterpiece even easier.
An external microphone set that can be monitored and adjusted independently is also recommended, with different accessories to accommodate indoor and outdoor recording. Consider renting your high-end gear for the shoot to save on the costs of production.
Polished Editing
The benefits of using professional-grade tools for video production should not be overlooked. To make a polished final product that looks like a million bucks, employ slick post-production and editing software for smooth transitions, color correction, audio adjustments, and any other necessary adjustments that make the property shine.
Marketing Strategy for Real Estate Videography
Homa Vagia Boutique Hotel, Greece & image courtesy of MOLD Architects
Shooting high quality videography isnโt enough to entice potential investors. You have to get them in front of the right audience too. To get your videos to the right viewers, consider these digital marketing tips:
Integrating Videography into Marketing
If youโre a professional working in the real estate industry, chances are, you already have some existings marketing materials such as online listings. With property videos, you can enhance your listings with new media that brings them to life. If your listing platform does not support videos directly, you can always place links to relevant videography hosted on a dedicated video streaming platform such as YouTube or Vimeo.
Video content can also be incorporated into your email marketing. By embedding a link to your videos, your email newsletter audience will have instant access to a whole new perspective on properties they already have their eyes on.
Using Social Media and Video Marketing
Video marketing and social media go hand in hand, as video content tends to thrive on social media platforms. To maximize the impact of your high quality videos, definitely share them on social media platforms like YouTube, Instagram, Twitter (or โXโ), and Facebook for greater reach.
To take it a step further, you can also use your video content to create compelling and eye-catching advertisements that appear as promotion content in your target audienceโs social media feed, for a relatively small fee.
By analyzing your video performance metrics, such as retention and engagement, you can see what videography techniques are working in your favor and what still needs fine-tuning. For more social media real estate tips, check out our full guide here.
Real Estate Videography Wrap-up
In summary, knowing how to do real estate videography is an essential part of property marketing in 2024, with a wide range of benefits for those who engage with it. High quality videos draw more attention, raise perceived value, and give potential buyers a better perspective of properties without having to take an in-person tour or hop in a helicopter to get the full picture.
Although, mastering property videography techniques can take years of practice, which is why we recommend looking at real estate videography pricing and packages from professional partners for the best results.
We Can Help You With Your Real Estate Videography and Marketing
At Proven Partners, we specialize in digital marketing techniques including videography, social media, and advertising. If youโre interested in exploring high-quality video marketing for your properties with a dedicated digital marketing partner, consider visiting the Proven Partners real estate marketing services page.
